She Crew is a sanitary pad brand, I wanted to create a brand identity that had strong values in being eco-friendly and helping women. The colours of the branding give off a feminine and soft feeling to the brand, it is warm and simple making it appealing to the modern woman.Â
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The logo is a mixture of minimal and script fonts, the 'she' is thin and elegant to represent femininity. The sub-logo demonstrates the box shape of the packaging and the wave represents the menstrual flow and absorbent qualities of the pads. The social media design is simple, using high-quality, clean feminine visuals to create a feed that is pleasing to look at and easy to navigate.
Many sanitary pad brands tend to have repetitive and unstimulating designs, I wanted to create a modern and unique design that sets itself apart from the usual sanitary brand. The simple layout makes it easy and clear to read, with pink, blue and purple colours to differentiate the pad's strength. A soft gradient represents the absorbent ability of the pads and adds a soft, feminine feel.
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