The following presentation shows the full scope of my master's project that was handed in (to view a more brief description of the project and design aspects, please read below). The Swap Club is a business output for a clothes-swapping app aimed at Gen Z and Millenials, it demonstrates my research and understanding of marketing principles as well as brand design. I also attempted to try UI design, something I am not very familiar with but I thought it was necessary to showcase my ideas.